Yung Rapunxel is Azealia's alter ego. Banks has adopted Yung Rapunxel since she wrote "212". This alter-ego was adapted from Banks referring to herself as Rapunzel, due to her long weave that she wore during her time working at Starbucks as a teenager. Banks discussed this with Rolling Stone saying,
"Yung Rapunxel is that girl who pisses people off but doesn't really mean to. She's actually a sweetheart! But people are so taken aback that she's so herself; she's not even trying to be unique or different. She literally just lives in her head; she does what she wants to do. So, the lipstick is here for someone who is happy to be themself."